031

ghostwrite x Rocky's Matcha

“Latte”

400% (2024)
Rocky's Matcha“Latte”

031

Blind Dutch Auction

Completed Sep 05, 2024

There were 85 bids for 30 ghosts.

Qty Sold: 30

Clearing Price: $500

Missed the drop?

ghosts tell stories.

This ghost tells the story of Rocky’s Matcha: a drink that doubles as a cultural connector; a figurative and literal tastemaker; and the preferred caffeine source for discerning creatives since 2022.

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All Details

ghost
“Latte”
Size
400%
Dimensions
11" H x 4.25" W x 3.25" D
Available at Auction
30
Population
50
Access Level
Public Release
First Appearance
09.03.2024
Category
Tastemakers
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Taxonomy

Food & Beverage

You are what you eat. And drink.

Deceptively Caffeinated

Don't sleep.

Shaman Approved

Optimized for body and spirit.

ghosts tell stories

This ghost tells the story of Rocky’s Matcha. Like many great businesses before it, the story begins with a chance encounter - like Ben meeting Jerry in a renovated gas station, or Steve meeting Woz in a Palo Alto yoga studio.

Our story begins in 2020, when Rocky Xu met a shaman in Topanga Canyon. The shaman made clear "always tea; never coffee", and so beget Rocky's exploration of matcha. In 2022, a company was born - a traveling tea house called Rocky’s Matcha.

Culture is made when communities come together. At Awake in New York, they come together over Rocky’s Matcha. At Community Goods in Los Angeles, they come together over Rocky’s Matcha. That fuzzy thing we call “taste” extends way beyond aesthetics to our sources of caffeine, which is why your favorite artist, musician, celebrity, brand - they all drink Rocky’s Matcha.

Now that you know the story, catch Rocky’s Matcha and have all the energy needed for your own chance encounter.

ghost story image

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Officially Licensed Product of the Women’s National Basketball Players Association © 2024